With a legacy spanning 61 years, Pedrali is renowned for its commitment to quality and innovation, embodying the essence of 100% Made in Italy craftsmanship. This year, Pedrali is set to present eleven new collections, showcasing a fusion of creativity and functionality, both indoors and outdoors. These collections are the culmination of internal research and development, as well as collaborations with globally acclaimed designers.
Under the theme #PedraliColoursofLightness, Pedrali’s booth at the Salone del Mobile Milano, designed by the Milan-based studio DWA Design Studio, promises an immersive experience inspired by transparency, color, and lightness. Spanning over 900 square meters, the booth exudes an ethereal ambiance characterized by celestial blue hues and lightweight materials, creating an enchanting atmosphere for visitors.
Sustainability lies at the heart of Pedrali’s ethos, reflected in the careful selection of materials and the design philosophy of the booth. By minimizing superfluous elements and ensuring all components are reusable and recyclable, Pedrali reaffirms its commitment to environmental responsibility. The booth serves as a canvas for showcasing Pedrali’s new collections, each carefully curated to reflect the brand’s aesthetic sensibilities. From the elegant lines of the Lamorisse lounge and sofa to the innovative design of the Twiny rugs collection, every piece embodies Pedrali’s dedication to craftsmanship.
The exhibition space is a testament to Pedrali’s versatile offerings, from outdoor lounges defined by the Buddy Oasi collection to cozy indoor settings featuring the Ester Lounge and Stiel collections. Throughout the journey, visitors are invited to explore the intersection of art and design, with curated installations inspired by renowned artists such as Giorgio Morandi and Luigi Ghirri. In essence, #PedraliColoursofLightness encapsulates the essence of Pedrali’s design philosophy – a harmonious blend of form, function, and emotion.
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